My Process

Concept & Research

Initial research focused on the company’s values of precision, reliability, and service excellence. The visual direction drew inspiration from electrical and construction industries, incorporating recognizable trade elements with a refined aesthetic. The goal was to deliver a brand mark that stood out in a competitive market while remaining familiar to the target audience.

Typography & Layout

A bold sans-serif typeface was selected for clarity and visual strength, reflecting the company’s straightforward and skilled nature. Generous spacing and alignment with the logo mark provided balance and legibility across a variety of applications—from large vehicle graphics to small-scale business cards.

Color & Symbolism

The chosen color palette features deep navy and copper tones, symbolizing trust, energy, and craftsmanship. The logo incorporates an abstract bolt and wire motif, nodding to the electrical trade while maintaining a modern, simplified structure. These visual cues ensure instant association with the field while providing a timeless look adaptable across formats.

North Branch Electrical Comapny LLC.

North Branch Electrical Company LLC is a locally owned and operated business serving residential, commercial, and industrial clients across West Virginia and surrounding areas. With a strong reputation for quality workmanship and reliable service, the company needed a visual identity that matched its professionalism and growth.

The branding and logo redesign reflect North Branch’s hands-on expertise and straightforward approach. The final design introduces a clean, modern identity with grounded tones and sharp lines that convey dependability and skill. This updated visual system helps unify the company’s presence across truck decals, uniforms, business cards, digital platforms, and social media—ensuring strong recognition in both local and regional markets.